Plan Your Email Content

Marketing Objective

Email marketing serves as one of the best tools used to focus on engagement, conversion, and retention within the customer buying journey. Whether you've selected option 1 or option 2 of this project, when it comes to your marketing objective, think about where you want to reach your customers in the customer journey. Do you want to engage with your current customers? Are you hoping to convert leads into purchasers? Are you trying to get previous customers to purchase other products?

With this information, create your marketing objective for your email campaign.

KPI

Take a look at what you are trying to achieve for this email campaign. What action taken by your audience is going to prove your email campaign as successful?

Target Persona

Share a description of your target persona. Feel free to update your target persona based on findings from previous projects.

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